Business Principles
Length and Credit: 1 trimester/.5 credit
Grade(s): 10
Prerequisites: None
Provides a broad study and analysis of the philosophy, language and environment of business. It introduces students to contemporary business principles, practices, and ethics. Students will understand legal knowledge as it relates to their roles as citizens, consumers, employers, and future business leaders. The curriculum will address the basics of marketing, management, accounting, and entrepreneurship using technology (including Microsoft Office) to apply these skills. Students will also explore the various business related careers.
New Venture Planning
Length and Credit: 1 trimester/.5 credit
Grade(s): 10
Prerequisites: Business Principles or Teacher Approval
Examines the essential elements of starting and growing a new business within the context of the 21st century and the triple bottom line theory. Students acquire skills in assessing business opportunities, crafting of entrepreneurial strategies, development of comprehensive business plans, funding of start-up operations and management of rapid growth, all in preparation to launch and manage successful new ventures. Case analysis enables students to practice strategic decision-making for a variety of start-up scenarios, and course learning is applied through creation of a detailed business plan for a new business venture. Students will use many different software applications to create their documents including a final technology-based presentation.
Marketing A and B
Length and Credit: 2 trimesters/1 credit
Grade(s): 11
Prerequisites: Business Principles & Foundations and New Venture Planning or Teacher Approval
This course is a study of how a product or service is conceived to the point it is purchased by the user. Students will be exposed to the fundamentals of: marketing, communications, economics, market segmentation, product decisions from innovation to production and packaging, pricing strategies, promotion decisions from advertising to personal selling, and placement decisions from channel of distribution to displaying, salesmanship and technology. (Students of this course will have the opportunity to join DECA and work in the school store, providing there is sufficient student interest.)
Business Leadership - Senior Capstone
Length and Credit: 3 trimesters/1.5 credit
Grade(s): 12
Prerequisites: All Magnet Courses
This culminating course will provide the advanced student with the opportunity to assume a leadership role within the magnet program by overseeing the operations of a group of marketing managers. The experience will also include conducting a needs assessment for a local company and working with them to conduct a business plan and carry out the goals of that business.
Students will complete the culminating experience via a combination of various pre-approved activities that could include job shadows, internships, work experience, or Service Learning. Students will create a website to show their progress in this capstone class.